Corepower Yoga

For my case study I have chosen to study Corepower yoga. My reason for choosing this organization is my admiration and connection with it. Over the past year I have been practicing yoga at Corepower. I started visiting for the exercise and stayed for the community and experience the organization offers. As I walked into Corepower for the first time I was greeted by smells of lavender and eucalyptus. The bright yoga studio had shelves filled with yoga related merchandise. From the yoga pants, to blocks, to Corepower logo water bottles, it seemed as though they were a one-stop shop for my yoga needs. As I was fairly new to yoga and unsure of how their new member procedures were handled, I walked towards the front desk located in the center of the room where a smiling young woman dressed in yoga gear quickly greeted me. She then asked me a few questions about my exercise history and pointed me in the direction of their ipad, where I could create an account and sign all necessary paperwork. I was then given a mat, towel and water and whisked away into Studio 1, where the yoga class would take place. Once I was inside the warm and slightly humid room, I looked around for the perfect spot. The front wall covered with mirrors, with an empty Corepower yoga mat in the very front center. I slowly walked towards the front placing my mat not to far from this, knowing it would turn out to be the instructors mat. As the last few moments passed before the beginning of class a dozen or so others fiddled with their mats, meditated or practiced some poses they must have been working on. As the instructor entered the room, soft music began to play, she slowly made her way to her mat, introducing herself to those she had not had the chance to meet, while saying hello to those she had. Once at her mat, she sat down and told us all about her inspiration for class that day. Mentioning that she had paid a visit to her sister the week before, making her feel slightly restricted because of the relationship she has with her. She had chosen a yoga flow that was heart opening, sure to have a fair share of back bends and twists. With that she asked us to start our class in Childs pose and took us through our challenging hour of hot yoga.

This organization above all creates an experience; from the temperature and smell of the room, to the stories and motivation from instructors, to the community created between yogis attending class. They not only have created a place to work out but a yoga experience. This experience is entertaining because it is never the same as it is an art that needs to be mastered and can always be improved or built upon; educational as new poses and information are being relayed; an escape, allowing the yogi to escape their daily troubles by living in the moment, on their mat for that one hour of their day. As a customer I have a very positive perception of Corpepower yoga. Their staff all seems to be trained very well, each of them unique in their own teaching styles, but consistent in their overall messages and difficulty. The way that they encourage me to let my thoughts fade away and focus on the present moment allows me to focus on the experience being created. It is not just the instructors that keep me engaged, it is the entire organization their cleanliness, consistency, convenience, and community are all an important piece of the service offered.