Case Study Plan of Attack

To complete my case study I will need to study Corepower yoga. Starting with the guest experience I will visit them and take a class making mental notes of how they present their services. Already attending classes there on a fairly regular basis already gives me a wider range of perspective because I have experienced many classes with them. Speaking to fellow class attendees to see what their perspective of Corepowers services is will be very beneficial as well. Gaining the perspective from a diverse group of people within the classes will allow me to have a broader view of the guest experience. I will also follow them on social media to see what type of communication they are creating outside of the studio and research guest perspectives and comments via yelp and their website. Doing all these things will allow me to learn about the experience guests receive but I want to know about the organization as a whole. So to do that I will need to learn and experience Corepower from a whole new perspective.

The back of house perspective is an important piece to the perceived guest experience. If an organization isn’t doing everything it needs to do behind the scenes, how can the guest experience or service offered be at optimal level? That is why I need to study the back of house as well. To do this I will get in touch with manager of a Corepower location and ask to shadow her. See what a day in the life of is like from her perspective, not just the hour and a half I normally spend inside the studio. I will also speak to various other employees about their experiences with the organization. Along with this I will research outside of the organization to see what type of information I can learn about the organization as well as external factors that may be affecting them.